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About me

Collin K. Berke, Ph.D. is a media research analyst in public media. Professionally, he uses data and media/marketing research methods to answer questions on how to best reach and engage audiences–towards the goal of enriching lives and engaging minds with public media content and services. He is especially interested in the use and development of open-source statistical software (i.e. Rstats) to achieve this goal, and developing a broader understanding the role these tools can play in media, digital, and marketing analytics.

He has experience using different software, third-party services, and programming languages from developing several analytics projects, both in industry and academia. In regards to programming languages, he has developed projects using R, SQL, $bash, and a little bit of Python. He also has extensive experience using different analytics solutions. For data warehousing, he mostly uses database tools like Postgres and those in the Google Cloud Platform ecosystem (e.g., Google BigQuery). When it comes to automating workflows and data pipelines, he has experience implementing and working with Apache Airflow. He also has extensive experience using third-party tools and software to analyze, wrangle data, and communicate his analyses (e.g., Google Analytics, Google Sheets, Excel, Google Data Studio, and R Shiny). Most of his current work is industry related.

Collin also serves as an adjunct instructor for the University of Nebraska-Lincoln and Southeast Community College, where he teaches courses in sports data visualization and analysis and communication specific courses. He holds a M.A. in Communication Studies from the The University of South Dakota and a Ph.D. in Media and Communication from Texas Tech University. He has also published and contributed to the publication of several academic journal articles.

Collin is a self-proclaimed news, sports, and podcast junkie. He really enjoys listening to NPR, watching PBS (especially NOVA), and indulging in college football and baseball. At times, he will write blog posts on topics he finds interesting in these areas.

Check out the Now page to see what Collin is currently reading and working on.

Note about this site

The views expressed on this site are my own, and they do not reflect the views of my employer, professional and/or community groups I hold membership. Any analyses hosted on this site were done for professional development or were for fun. I make every attempt to perform valid and accurate data analysis and reporting. Unless otherwise noted, none of the content on this site has been peer-reviewed, and thus any conclusions drawn or uses stemming from this work need to take these limitations into account.

Blogdown, Hugo, and Netlify were used to build and deploy this site. All my blog posts are released under a Creative Commons Attribution-ShareAlike 4.0 International License.