Forecasting Series: Exploratory analysis of Google Analytics 4 data for forecasting models

Introduction Managing an e-commerce websites requires some ability to predict and plan for the future. Some questions a site owner might want to predict include: What content/products will users view the most this coming period (i.

Shiny series: Summary metric tiles

Effective reporting tools include user interface (UI) elements to quickly and effectively communicate summary metrics. Shiny, a free software package written in the R statistical computing language, provides several tools to communicate analysis and insights.

Shiny series: Implementing a next and back button

Introduction As part of the R4DS bookclub, our cohort has been working through Hadley Wickham’s (2020) Mastering Shiny book. Chapter 4: Case study: ER injuries had an interesting, challenging exercise I couldn’t figure out.