Data Wrangling

Flattening Google Analytics 4 data

Introduction With the introduction of the Google Analytics 4 (GA4) BigQuery integration, understanding how to work with the underlying analytics data has become increasingly important. When first diving into this data, some of the data types may seem hard to work with.

2021 PBS TechCon: Your Data is Disgusting!

I had the great fortune of being a presenter at this year’s PBS TechCon conference. The focus of my talk was to introduce attendees to the principles of tidy data and discuss a data pipeline project my team has been working on at Nebraska Public Media.